Director of MarketingAE Ventures, Inc. Easton, MA Founded in 2008, AE Ventures mission is to drive extraordinary progress through next-generation hosted style events. Armed with a disruptive B2B event business model honed over our first decade, AE Ventures is planning to rapidly expand within and beyond our technology-meets-construction niche and internationally. To grow and improve as planned, we re looking to add a smart, ambitious director of marketing. Our ideal candidate will have strong digital marketing knowledge and skills and the ability to develop, manage, monitor and refine results-oriented marketing programs and efforts. Specific areas of need:Website development to enable complete online buying journeys for both prospective guests and sponsorsLead generation and nurturing programsEnabling our inside sales teams with collateral, presentation materials and other information assets they can present to increase trust and understandingOverseeing the production and promotion of research and reference information productsImplementation and maintenance of a strong production schedule and project management processes Responsibilities: Defining marketing team objectives and reporting utilizing AEV s EOS processLeading the development of our marketing strategy working closely with the leadership and sales teams.Spearheading the execution of marketing campaigns, including database management, design and implementation of campaigns, tracking results, reporting, analysis, and revisions as needed for increased growth.Working closely with the sales team to generate leads and enable them to meet their objectives by providing the appropriate tools, materials and presentations.Implementing multifaceted marketing programs including social advertising, social media, SEO, SEM, email, direct mail.Utilizing marketing performance metrics and tracking tools to optimize performance.Directing the outreach activities of the guest recruitment team, crafting unique messaging that drives response from our prospect universe.Managing content development for marketing messaging, ensuring thought-provoking content is delivered to our audience in a method that is effective for our audiences.Identifying short-term and long-term scheduling, budget, and resource needs.Managing in-house and contract marketing resources creative, technical, research, database, etc. Qualifications:Bachelor s degree in marketing, advertising, or communicationsSuccessful track record in marketing management and contributor roles and creating marketing campaignsExperience with digital and print marketing, content marketing, and social media marketing. Account based marketing experience a plusExcellent leadership, communication, and decision-making skillsStrategic thinker and problem-solverDemonstrated ability to execute and follow-through in a proactive wayHustle and determination to get things doneStrong interest and understanding of technology industry and state of the art B2B sales and marketing processesProven ability to plan and manage budgetsDesire to grow professionally with ongoing educationPosition is office based in Easton, MA Benefits:Competitive salary and performance payHealth and Dental Care AE Ventures covers 50% of the premium for individual employees, 40% of the premium for individual+ spouse/dependent and family plans401k with company contributions8 days of paid holiday observed15 days of paid time off in the first year of service, 20 days after the first year and 25 days after 5 years of service1 day of paid annual leave for charity/community serviceFlexible work hoursLife insurance of $30,000 is paid in fullOpportunity to travel around the US to our B2B eventsFun company activities and outings holiday parties, summer outings, quarterly gatherings Associated topics: advertise, care, chief marketing officer, facebook, government, medical center, policy, policies, relationship, stewardship
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.