Marketing Director, Respiratory - New Product Launch (Bowling Green)

AstraZeneca in Bowling Green, OH

  • Industry: Advertising/Marketing/Public Relations - Marketing Director
  • Type: Full Time
  • $132,500.00 - 132,500.00
position filled

Marketing Director, Respiratory - New Product Launch

Location Wilmington, Delaware, United States Job ID R-066416 Date posted 11/20/2019

The Marketing Director will lead the strategic direction, design, execution and measurement of all HCP marketing strategies, tactics and activities to deliver successful pre-launch and launch strategies. This role is expected to work across all customer segments and partner effectively with Medical, Sales, Commercial Operations, and Managed Markets teams. The role will also take a lead position in understanding the market dynamics as it relates to the COPD/Asthma, to ensure we are well positioned in its current and future market success. This position will be responsible for aligning a diverse team around a clear vision and purpose while leading, inspiring, developing and motivating the team to successfully achieve individual and organizational objectives.

Main Duties and Responsibilities:

The Marketing Director will lead the strategic direction, design, execution and measurement of all marketing strategies, tactics and activities to deliver on the brand's objectives.

You will be responsible for leading the creation of an integrated channel marketing strategy as well as leading the following key work: marketing strategies (PSP), the development and implementation of HCP marketing strategy, campaign development, core messaging, content strategy, sales excellence, and tactical plan creation.

You will partner closely with sales teams to engage Field Sales around brand opportunities and mission, monitor performance, ensure message pull through and uncover opportunities and issues in execution. Indirectly lead the associated cross-functional marketing team to deliver innovative solutions that offer true value to patients.

Effectively work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels. Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance. Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups

The Marketing Director will make informed decisions around P&L and drivers of revenue and contribution; appropriately, challenges forecast assumptions. Collaborate and lead in a complex market environment. Lead the development and implementation of HCP marketing strategy, campaign development, tactical plan and its execution. Leverage business insights to provide active input into the development and review of brand strategy, tactical plans and the financial plan.

  • Education: Bachelors Degree (Business focus preferred) is required; science expertise preferred
  • Knowledge of Biologics and Respiratory Market
  • Understanding of the development and commercialization processes
  • Candidate within daily commuting distance to Wilmington, although candidates outside daily commuting distance to Wilmington will be considered

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.

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  • Commercial Non-Sales, Wilmington, Delaware, United States Remove

Great culture, great work assignments, supportive management. Rotation opportunity within the company. They value inclusion and diversity.


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