Head of MI&A - Brand & Customer Exp. Insights

Employment Type

: Full-Time

Industry

: Miscellaneous



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Job Title Head of MI&A - Brand & Customer Exp. Insights Job Description Head of Marketing Insights & Analytics - Brand & Customer Experience Insights In this role, you have the opportunity to
Proactively share synthesized brand insights with BU and Market leaders to help them anticipate on Philips brand preference and salience development in prioritized BMC s in competitive context. Drive thought leadership in brand & engagement measurement to ensure implementation of predictive brand measurement instruments incorporating insights in opportunities for Philips as well as risks of emerging competitive threats. Drive increased adoption of Brand Insights by Senio ...

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