Digital Media Specialist

Embrace Pet Insurance in Cleveland, OH

  • Industry: Advertising/Marketing/Public Relations - Media Planner/Buyer
  • Type: Full Time
  • $39,280.00 - 66,890.00
position filled

The Business Development Representative, Employee Benefits is primarily responsible for onboarding and the ongoing management and servicing of b2b employee benefits accounts. The BDR will utilize data and insights to contribute to the development of inbound marketing strategies to drive additional leads and grow current accounts and is responsible for reporting metrics to show success or highlight areas for improvement or opportunity.

Key Responsibilities

Onboard employer and brokerage accounts to help them launch their pet insurance employee benefit

Continue to manage, respond to, service and market to existing and onboarded accounts to nurture and grow accounts

Utilize data to nurture and grow existing accounts

Occasionally exhibit at conferences and benefit fairs

Assist employer accounts with renewal and open enrollment

Contribute to business development marketing planning for employee benefits channel using data, insight, etc.

Prepare and review weekly and monthly reporting on KPIs to inform new initiatives, areas for improvement, etc.

Work with other marketing areas (SEO, paid, creative, etc.) in the development of marketing and advertising for employee benefits

Work with other areas of Embrace (Tech, Claims, Customer Service, etc.) as needed

Respond quickly and promptly to account needs

Manage and grow high-producing affiliate accounts and/or aggregators

Some outbound efforts, such as prospecting local accounts, etc., as needed.

Ideal Candidates

3 5 years experience in inbound marketing, sales or business development, or related field/experience

Degree in marketing, business, etc. or comparable experience in industry

Extremely organized

Takes initiative, motivated and thinks through all the areas of a task without needing to be told what to do next

Open and honest

Understands how to read data

Confident and a people person (or at least can turn it on when necessary)


Associated topics: account executive, agent, booker, celebrity, consultant, direct, expert, recruiter, representative, supervisor

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