Strategic Publisher Managerat LiveRamp San Francisco, CA - New York City, NY
About LiveRamp ?
LiveRamp is the trusted platform that makes data accessible and meaningful.?
Our services power people-based customer experiences that improve the relevance of marketing and allow consumers to better connect with the brands and products they love.?We thrive on solving the toughest technical and customer challenges, and we?re always looking for smart, compassionate people to help us blaze a trail.?
Mission: LiveRamp makes it safe and easy to connect the world?s data, people, and applications.
About LiveRamp?s Strategy & Growth Team
The Strategic Initiatives team acts as an aligning force between the Commercial Team and the various strategy-focused teams across LiveRamp: Product, Corporate Development, Field Strategy, Marketing & Communications, and Government Affairs; and has been responsible for some of our biggest bets as a company, including our Ad ID Consortium, Open Internet Measurement, Public Sector growth, Open IDL, and the Addressability Strategy Working Group.
About This Job
As the Strategic Publisher Manager, you will help on one of LiveRamp?s most important initiatives - driving the success of publisher adoption of the Authenticated Traffic Solution. You?ll be responsible for educating publishers on our offering, working through contractual details, and ensuring a successful implementation.
You will work closely with our Privacy, Publisher Implementation, and other teams to ensure we are able to rapidly onboard publishers to use this service, develop an understanding of our product, and be able to quickly understand a partner?s role in the ecosystem and how we can build something together with them.
This position is based out of our San Francisco or New York City offices.
Pitching to Publishers
You will quickly and articulately pitch the value of people-based identity to a publisher and why they should implement our Authenticated Traffic Solution. You?ll be able to handle objections, qualify if a publisher is a good fit, and get the publisher comfortable with adoption.
Day-to-day worksteam tracking
Working with many publishers, all on different timelines, it is critical that you are able to project manage the different efforts and make sure that we are meeting goals around contract signing and implementation. You will be the project manager across legal, privacy, product, and implementation and responsible for making sure the publisher?s needs are met.
Open IdentityLink and Faktor
In addition to pitching the Authenticated Traffic Solution, you will work with the Strategic Initiatives team to identify which publishers will be a good fit for our Open IdentityLink offering, wherein publishers can contribute match data in order to gain access to our graph. You?ll also develop a strong understanding of Faktor, our CMP solution, and how that can benefit publishers.?
Publisher Relationship Management
Once a publisher has adopted, that?s just the beginning. You?ll nurture a long term, strategic relationship with the publisher and become their go to person on identity.
You are a remarkably strategic, driven and entrepreneurial individual, and as this is a major, fast-paced initiative for LiveRamp, this will be crucial to your success.
You will also have -?
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